The Event App, a brand extension of Procialize, ensures every delegate gets an opportunity to make the most of his/her visit to any B2B event! Established in 2014, Procialize is one of the successful start-ups incubated at the Indian School of Business (ISB), through its one-credit ‘Planning an Entrepreneurial Venture’ course. It is the only venture to have deployed its product, while the founders were still studying in the one-year MBA program!