Event Tech Professionals are putting more efforts into, experiences and new technologies to engage. Experiential Marketing is on the rise. Attendees, consumers even, now value experiences above anything. The value addition that an event provides is important to gain loyal attendees. Event technology such as holographic, hybrid, virtual and 3D projection mapping. That aid event planners in developing these experiences are the future.
From scavenger hunts to exhibitor promotions. Lead management has a plethora of use cases in events. Alternate reality transports attendees while ensuring that attendees remain connected to the event. Another factor in Augmented Reality. Becoming an important part of virtual events and easy accessibility to mobile devices. Event professionals lean towards event apps & the easy accessibility of the AR feature. There is a lot that planners can do on Augmented Reality for events.
Virtual reality for events has a lot in the past. This indeed is a trend that is definitely here to stay but with more improvement and quality content. Event experience and marketing, user-generated content, & attendee engagement are the major. Plus in attendee engagement, a lot of amazing techs create interactive displays. Event planners have been finding ways to leverage this tech with VR devices.
Facial recognition is an aspect of event technology. A lot of features on facial recognition were there around the world. Post pandemic is useful for tracking. Already made significant marks on the event’s industry by maintaining the Covid-19 SOP. Using this tech in a lot of creative ways.